Pet brands grow better together.
The pet industry is full of untapped partnership opportunities, but most brands never discover them. Sniffworthy Labs uses structured brand insights and years of partnership experience to help pet brands find better-fit collaborators, evaluate real opportunities, and turn the right connections into growth.
Labs is an approved network. Start with the intake, and we’ll recommend the right path based on your brand’s stage, goals, and partnership readiness.
Better partner matches. Clearer opportunities. Warmer introductions.
Tell us about your brand. We'll help surface partnership opportunities, recommend potential partners, and make introductions when there's a strong fit.
Human-reviewed partner matches
Periodic recommendations based on your brand’s goals, audience, category, partnership interests, and readiness. Reviewed by Labs before they reach you.
Partnership Pulse
A regular member update with new opportunities, member asks, recent wins, useful insights, and partnership ideas worth exploring.
Live Opportunity Board
A member-only view of open partnership asks, content collaborations, retail opportunities, founder requests, and category-specific calls for partners.
Opt-in warm introductions
When there’s a strong fit, each brand receives their own short brief with useful context, suggested questions, and a few ideas for how the partnership could work. If both sides are interested, Labs makes the introduction.
See the opportunities worth paying attention to.
Pulse tells members what’s happening and what’s working. The Opportunity Board shows members what they can act on.
Looking for bundle partners
A premium DTC food brand seeking wellness, gifting, or enrichment brands for a Q4 holiday bundle.
Seeking retail-ready emerging brands
A 24 unit service business looking for modern dog care & grooming product(s) with strong packaging and founder story.
Content needed for those training
A dog training platform looking for enrichment, treats, and wellness brands for educational content partnerships.
Interested in multiple partner tests
A growing treat brand looking for affiliate, referral, and cross-promotional partners.
Curated, not crowdsourced. Members can submit anonymous opportunities for Labs review, whether they’re looking for a partnership or offering one. Every ask is reviewed before it appears on the board, so the board stays curated, useful, and worth checking.
Submit an opportunityFor brands ready to pursue better-fit partnerships.
Core Membership is for approved brands that want ongoing partner recommendations, opportunity visibility, and access to curated introductions when there is mutual fit.
Core Labs Membership
Core Membership starts at $499/quarter for approved brands ready to actively pursue better-fit partnership opportunities. After August 12, new members join at standard pricing.
- Human-reviewed partner matches based on your brand’s goals, audience, category, and readiness.
- Partnership Pulse with new opportunities, member asks, recent wins, useful insights, and partnership ideas worth exploring.
- Live Opportunity Board with open partnership asks, retail and event opportunities, content collaborations, bundle ideas, and member-submitted opportunities reviewed by Labs.
- Fit rationale so you understand why a recommended partner may be worth pursuing.
- Curated intro eligibility when both sides see a strong fit. Each brand receives their own pre-meeting brief with helpful background, suggested questions, and ideas for how the partnership could work.
- Optional activation support for partner target lists, outreach strategy, campaign planning, and fractional BD.
Approved brands get an onboarding period before billing starts. This isn’t a free trial, it’s a head start before the clock runs.
Emerging Brand Access
Some earlier-stage brands may be routed into a lighter-touch access path after intake, based on stage, goals, and readiness.
Activation Support
For brands that want hands-on help, Labs can support partner target lists, outreach strategy, matchmaking sprints, campaign development, and fractional BD.
The network is new. The work is not.
Real outcomes from hands-on work, before the network existed.
Within 24 hours, Dan identified and set up a meeting with the CEO of our ideal strategic partner.
Landed a no-cost marketing partnership that gets us in 20,000 boxes reaching our ICP.
Found us 2 innovative brands to partner with, and helped define everything within about 45 days.
When we finally met for coffee, I shared 2 companies on our wishlist. That week, we were connected with one and the meeting was scheduled.
Start with the intake. Then we route by fit.
Labs is not an open directory. Every brand starts with a structured intake so we can understand what you need, what you can offer, and where partnership opportunities may actually exist.
Request access
Tell us about your brand, category, goals, and current partnership priorities.
Complete intake
Share the context that helps Labs understand fit, readiness, and potential opportunities.
Fit review
We review your stage, goals, and ability to participate in meaningful partnership opportunities.
Recommended path
You may be invited into Core Membership, Emerging Brand Access, or a more hands-on activation path.
The pet industry has never lacked good ideas. It just needed better ways to connect them.
I’m Dan, and I’ve spent 20+ years building partnerships, the last four of them inside the pet industry. The work is always the same at its core: connecting people, brands, and ideas that should have found each other sooner.
The pet industry is full of incredible, untapped collaboration opportunities, but finding the right partner usually means wading through cold emails, misaligned goals, and wasted time.
I built Sniffworthy Labs to take the headache out of partnerships. By combining brand-provided insights with real-world expertise, Labs helps pet brands find better-fit opportunities, evaluate them faster, and pursue the ones most likely to matter.
Because building partnerships shouldn’t be left to chance.
Over the years, I’ve seen the same pattern repeat itself.
The right partnership can create awareness, make acquisition more efficient, improve retention, and spark new ideas.
Yet most brands still discover these opportunities by accident.
Sniffworthy Labs exists to help change that.