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Curated Partnership Discovery

Pet brands grow better together.

The pet industry is full of untapped partnership opportunities, but most brands never discover them. Sniffworthy Labs uses structured brand insights and years of partnership experience to help pet brands find better-fit collaborators, evaluate real opportunities, and turn the right connections into growth.

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Labs is an approved network. Start with the intake, and we'll recommend the right path based on your brand's stage, goals, and partnership readiness.

41 brand intakes currently in
17 categories represented
29/41 say finding the right partners is the biggest blocker to getting started
70% say they're ready to act on partnerships now, not someday
What members get

Better partner matches. Clearer opportunities. Warmer introductions.

Tell us about your brand. We'll help surface partnership opportunities, recommend potential partners, and make introductions when there's a strong fit.

1

Human-reviewed partner matches

Periodic recommendations based on your brand's goals, audience, category, partnership interests, and readiness. Reviewed by Labs before they reach you.

2

Partnership Pulse

A regular member update with new opportunities, member asks, recent wins, useful insights, and partnership ideas worth exploring.

3

Live Opportunity Board

A member-only view of open partnership asks, content collaborations, retail opportunities, founder requests, and category-specific calls for partners.

4

Opt-in warm introductions

When there's a strong fit, each brand receives their own short brief with useful context, suggested questions, and a few ideas for how the partnership could work. If both sides are interested, Labs makes the introduction.

Opportunity Board

See the opportunities worth paying attention to.

The Opportunity Board is where active partnership asks live. Every listing is submitted by a Labs member or sourced by Labs directly, and reviewed before it's posted. When a member expresses interest, Labs reviews the fit before any introduction is made, so every connection that moves forward has been vetted on both sides.

Live on the board right now
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Have an opportunity to share? Submit it to Labs for review and we may post it to the board.

Submit an opportunity
Founding Access

For brands ready to pursue better-fit partnerships.

Founding Access is for approved brands that want ongoing partner recommendations, real opportunity visibility, and curated introductions when there's mutual fit. We're shaping the details with our first cohort right now.

Founding cohort forming now thru August 2026

Founding Access

We're building Founding Access with our first members. Start with the intake, and we'll share what's next for your brand directly.

Every brand starts with the intake. We'll review your stage, goals, and readiness, then recommend the right path. Approved brands join the founding cohort first, before access opens more broadly.

  • Ongoing, human-reviewed partner matches drawn from across the network, based on your brand's goals, audience, category, and readiness.
  • Live Opportunity Board where you can submit your own partnership asks and express interest in others. Every listing and request is reviewed by Labs.
  • Curated intro eligibility when both sides see a strong fit, with the option to add a pre-meeting brief for deeper context, suggested questions, and ideas for how the partnership could work.
  • Partnership Pulse with new opportunities, member asks, recent wins, useful insights, and partnership ideas worth exploring.
  • Optional activation support available for partner target lists, outreach strategy, campaign planning, and fractional BD.
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Other path

Emerging Brand Access

The path for earlier-stage brands is being finalized alongside Founding Access. After intake, we'll recommend the right fit based on stage, goals, and readiness.

Optional support

Activation Support

For brands that want hands-on help, Labs can support partner target lists, outreach strategy, matchmaking sprints, campaign development, and fractional BD.

Testimonials

The network is new. The work is not.

Real outcomes from hands-on work, before the network existed.

"

Within 24 hours, Dan identified and set up a meeting with the CEO of our ideal strategic partner.

Stewart Anderson Founder, Beast & Buckle
"

Landed a no-cost marketing partnership that gets us in 20,000 boxes reaching our ICP.

Andrew Ortiz Marketing Director, Fresh Patch
"

Helped define and unlock a key strategic, revenue generating partnership which we never thought was possible.

Tadas Ziemys Co-Founder, Dogo.app
"

When we finally met for coffee, I shared 2 companies on our wishlist. That week, we were connected with one and the meeting was scheduled.

Kyle Casey Founder, Paws & Pints
How it works

Start with the intake. Then we route by fit.

Labs is not an open directory. Every brand starts with a structured intake so we can understand what you need, what you can offer, and where partnership opportunities may actually exist.

Request access

Tell us about your brand, category, goals, and current partnership priorities.

Complete intake

Share the context that helps Labs understand fit, readiness, and potential opportunities.

Fit review

We review your stage, goals, and ability to participate in meaningful partnership opportunities.

Recommended path

You may be invited into Founding Access, Emerging Brand Access, or a more hands-on activation path.

Founder note

The pet industry has never lacked good ideas. It just needed better ways to connect them.

I'm Dan, and I've spent 20+ years building partnerships, the last four of them inside the pet industry. The work is always the same at its core: connecting people, brands, and ideas that should have found each other sooner.

The pet industry is full of incredible, untapped collaboration opportunities, but finding the right partner usually means wading through cold emails, misaligned goals, and wasted time.

I built Sniffworthy Labs to take the headache out of partnerships. By combining brand-provided insights with real-world expertise, Labs helps pet brands find better-fit opportunities, evaluate them faster, and pursue the ones most likely to matter.

Because building partnerships shouldn't be left to chance.


Over the years, I've seen the same pattern repeat itself.

A retailer introduction.
A giveaway partner.
A bundled offer.
A content collaboration.
A referral relationship.

The right partnership can create awareness, make acquisition more efficient, improve retention, and spark new ideas.

Yet most brands still discover these opportunities by accident.

Sniffworthy Labs exists to help change that.

Pet brands grow better together.

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