Modern Dog Parenting, Made Better

Consider us your shortcut to the good stuff—responsibly sourced, design-forward, and innovative dog products and services. Every listing is here for a reason.

So many options. Not enough time. We do the homework so you can explore with confidence and spend more time with your dog. 

Browse by vibe, need, or curiosity. Each brand has its own Sniffworthy page—with the story, the standout, and what makes it worth a look. Ready to explore further? Click through and check them out directly.

Early stage or growing brands that primarily sell through their own website first and value building relationships with their community. Many may be found in other channels as well.  

Bring fresh thinking to the pet industry, whether through new product categories, unique formulations, or creative services that solve overlooked needs.

Companies that prioritize environmental sustainability via efforts like low-impact manufacturing, recyclable packaging, or reduced carbon footprints.

Brands that are transparent about where their ingredients or materials come from, ensuring ethical practices that consider people, animals, and the planet.

Physical products that stand out for their visual appeal or usability, often blending form and function with modern, thoughtful design.

Brands that repurpose surplus or waste materials, such as food byproducts or recycled textiles, into new, high-quality pet products.

Products made with certified organic ingredients, meaning they’re grown without synthetic pesticides or fertilizers and meet recognized organic standards.

Owned and operated by families, with a passionate and personal connection to the brand.

Owned or operated by those from underrepresented groups, helping foster diversity within the pet industry. 

Founded or operated by military veterans who bring their sense of service and dedication to creating better lives for pets and the people who love them.

Certified B Corporations that meet rigorous standards for social and environmental performance, transparency, and accountability, a great thing for consumers. 

Products or services formulated or fitted to the unique needs of certain dog breeds, whether for health, size/fit, or behavior.