The Smart Resource for Modern Pet Parents

Bring fresh thinking to the pet industry—whether through new product categories, unique formulations, or creative services that solve overlooked needs.

Companies that prioritize environmental sustainability via efforts like low-impact manufacturing, recyclable packaging, or reduced carbon footprints.

Brands that are transparent about where their ingredients or materials come from, ensuring ethical practices that consider people, animals, and the planet.

Physical products that stand out for their visual appeal or usability—often blending form and function with modern, thoughtful design.

Brands that primarily sell through their own websites or platforms, and where they work hard to build strong customer relationships.

Products made with certified organic ingredients, meaning they’re grown without synthetic pesticides or fertilizers and meet recognized organic standards.

Brands that repurpose surplus or waste materials, such as food byproducts or recycled textiles, into new, high-quality pet products.

Products or services formulated or fitted to the unique needs of certain dog breeds, whether for health, size/fit, or behavior.

Owned and operated by families, with a passionate and personal connection to the brand.

Owned or operated by those from underrepresented groups, helping foster diversity within the pet industry. 

Certified B Corporations have to meet rigorous standards for social and environmental performance, transparency, and accountability, a good thing for consumers.