We're building a world our dogs deserve.
Sniffworthy began in 2025 as a curated space, spotlighting brands we love and believe deserved more attention from dog parents everywhere.
But that wasn't enough. We realized we wanted to create solutions for the real, everyday moments of dog parenthood — the ones we've lived ourselves.
Meet Mochi. Our reactive, 76-pound barrel- shaped American Bully with no dog friends, a lot of energy, and whose world was therefore limited.
Before her, there was Wally, our anxious English Bulldog, who couldn’t handle long walks and didn’t do well with the world beyond our front door. We spent years figuring out how to give him a full life within his limits.
Two very different dogs; the same sort of challenge.
So we made something for dogs like them, owners like us, and what we discovered in the process - Sniffworthy games benefit all dogs.
