Press

Your Dog Is Bored (YDIB) is a 32-card activity deck that gives dog owners simple ways to burn their dog's energy and bring calm to their home. Each card gives you a quick activity you can do in minutes, sorted into four types: mental burn, physical burn, safe destruction, and decompression.

Sniffworthy, the company behind YDIB, was founded by Dan Nagler and Celeste Lo. The idea started with their own dogs. Most evenings, they'd hit the 7pm zoomies with no fast answer for what to do next. YDIB grew out of finding real activities that worked for their dogs, Mochi and Wally. The company takes its name from Wally, in his memory.

YDIB launched in May 2026 and sold out its first run. You can find it at Uncommon Goods, Chewy, and dog boutiques across Denver, with more retail partners on the way.